Blog

Field notes on outbound.

Writing, timing and the craft of reaching one person at a time.

FieldstoneOctober 27
Dana,

Congrats on opening three new regions this spring. We helped Ridgeline open six in six weeks without adding a single dispatcher.

Worth 15 minutes to compare notes?

Maya
Featured · Playbook · 1 min read

How to write a letter worth waiting for.

A letter earns its wait when it is about them, says one thing, and asks for one small step.

Read the post
Inbox · 214 unread
Quick questionFollowing up on my last...
15 min?Just circling back...
A letter from Maya
Tuesday
Tue 9:00 AM · Letter arrives
Tue 10:30 AM · First call
NN
Northwind
Dream account
Writing
BB
Brightloop
New VP
Opened
Delivery in
01
Day
22
Hrs
08
Min
New business
Dana,
I saw Northwind is opening three new regions this quarter. I would love 20 minutes...

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I'd rather write to ten people than email ten thousand.

Spencer Moser, who started SnailReach, on why volume cold email stopped working, and why ten careful letters to the right people do more than a blast to thousands.

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Guide

Seven alternatives to cold email that still get replies

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Playbook

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Swapping in a first name and a company fact does not make a message personal. Readers can tell, and here is how.

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Field notes

How a prospect decides your email is spam

Most people decide in a few seconds, from the sender, the subject, the first line and what the email is trying to do. What they look for.

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Put it into practice. Send your first letter.

Your first 3 letters are free.