Side by side
Not another sequence. How a letter stacks up.
| SnailReach | Cold email | Video email | Direct mail | |
|---|---|---|---|---|
| Gets noticed | Arrives like a delivery | One of hundreds | If they press play | If it reaches them |
| A real open signal | A tap on the seal | Pixels, often bots | Play count | None |
| Book from it | Calendar in the letter | A link | A link | No |
| Your brand on it | Seal and letterhead | Plain text | A thumbnail | Printed |
| Needs an address | No, just email | No | No | Yes |
| Cost per touch | Under $1 | Pennies | Pennies | $3 to $50 |
| Time to send | Five minutes | Seconds | Ten minutes | Days |
Cost per touch is based on the Team plan. Direct mail estimates include printing and postage.
The noise
Send 100 of each. Here's what comes back.
Cold email: Instantly cold email benchmark report, lemlist and Woodpecker data. Letter figures are an illustrative target.
Be honest
When cold email still wins. Volume and speed.
If you need to reach thousands of contacts this week, use email. SnailReach is for the accounts where one great touch matters more than a hundred average ones.
No. Most teams add a letter as one step for their best accounts and keep email for the rest.
It is faster and cheaper, needs only an email address, and tells you when it was opened. Direct mail still wins when the physical object is the point.
An email open is a tracking pixel that privacy tools often fire automatically. A broken seal is a person tapping to open the letter.
Yes, through Zapier or by adding a letter step manually. Native sequencer steps are on the roadmap.
